Understanding Design Thinking
![](https://diferevents.com/wp-content/uploads/2024/09/GMS_MWC_ChristianBertrand-127-683x1024.jpg)
Design thinking is a problem-solving methodology that focuses on understanding the user’s needs and challenges first. It’s a process that encourages creativity and innovation by emphasizing empathy, ideation, and experimentation. When applied to booth design, this approach ensures that the final product not only meets the functional requirements but also delivers a memorable experience that […]
2024: A Record year for the global exhibition industry
![A Record Year for the Global Exhibition Industry](https://diferevents.com/wp-content/uploads/2024/08/chrome-extensionefaidnbmnnnibpcajpcglclefindmkajhttpswww.ufi_.orgwp-contentuploads20240833rd-Barometer.pdf-576x1024.png)
What is Experiential Marketing and How Brands apply it to their strategy of Marketing
![What is Experiential Marketing and How Brands Apply it to Their Strategy of Marketing](https://diferevents.com/wp-content/uploads/2024/07/240410_COCACOLA_032-GISJ9597-Mejorado-NR-683x1024.jpg)
Experiential marketing, also known as engagement marketing, invites consumers to interact with a brand in real-world situations, creating memorable experiences that forge emotional connections. Unlike traditional methods, experiential marketing immerses consumers in engaging brand experiences. The essence of Experiential Marketing Experiential marketing leverages live events, immersive experiences, and interactive exhibitions to foster deeper connections with […]
Engaging the next generation: Addressing the onboarding gap in the events and exhibitions sector
![Engaging the Next Generation](https://diferevents.com/wp-content/uploads/2024/06/Dylunio-IFES-Malaga-Miercoles-151-576x1024.png)
Will AI replace graphic designers and will stands be designed by AI in the future, or is it a mix of humans and AI?
![Ai stand designer](https://diferevents.com/wp-content/uploads/2024/05/DALL·E-2024-05-27-12.28.23-An-image-showing-a-designer-using-artificial-intelligence-to-design-a-trade-show-stand.-The-designer-is-working-on-a-digital-tablet-or-computer-with--1024x585.webp)
The rapid advancements in artificial intelligence (AI) are revolutionizing many industries, including design. As AI continues to evolve, many wonder whether it will replace graphic designers and if exhibition stands will be solely designed by AI in the future. The reality is more likely to be a blend of human creativity and AI efficiency, leveraging […]
Lanyards ready for the IFES World Summit
![IFES World Summit in Singapore](https://diferevents.com/wp-content/uploads/2023/05/IFES-LANDYARD-1024x768.jpg)
SAP stand at Gartner Barcelona
![SAP stand at gartner](https://diferevents.com/wp-content/uploads/2023/05/difer-sap-3-1024x683.jpg)
Stand building at FTTH
![Fair stands construction](https://diferevents.com/wp-content/uploads/2023/04/2MG-Hexatronic-stand-768x1024.jpg)
8 Tips to consider when building a stand
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ISE Barcelona fair stand
![Poly Stand at ISE](https://diferevents.com/wp-content/uploads/2023/02/difer-xpoly-hp-41-1024x683.jpg)
Nos encanta poder compartir que hemos tenido la oportunidad de colaborar con Czarnowski Collective en la construcción del Stand para Poly, en la feria ISE 2023 (Integrated System Europe) Agradecemos la confianza puesta en nosotros por Torsten Heinze y Lillian Marbaise, estamos orgullosos del resultado final, fue un placer trabajar con este quipo tan profesional […]