Understanding Design Thinking
Design thinking is a problem-solving methodology that focuses on understanding the user’s needs and challenges first. It’s a process that encourages creativity and innovation by emphasizing empathy, ideation, and experimentation. When applied to booth design, this approach ensures that the final product not only meets the functional requirements but also delivers a memorable experience that […]
2024: A Record year for the global exhibition industry
What is Experiential Marketing and How Brands apply it to their strategy of Marketing
Experiential marketing, also known as engagement marketing, invites consumers to interact with a brand in real-world situations, creating memorable experiences that forge emotional connections. Unlike traditional methods, experiential marketing immerses consumers in engaging brand experiences. The essence of Experiential Marketing Experiential marketing leverages live events, immersive experiences, and interactive exhibitions to foster deeper connections with […]
Engaging the next generation: Addressing the onboarding gap in the events and exhibitions sector
Will AI replace graphic designers and will stands be designed by AI in the future, or is it a mix of humans and AI?
The rapid advancements in artificial intelligence (AI) are revolutionizing many industries, including design. As AI continues to evolve, many wonder whether it will replace graphic designers and if exhibition stands will be solely designed by AI in the future. The reality is more likely to be a blend of human creativity and AI efficiency, leveraging […]
Lanyards ready for the IFES World Summit
SAP stand at Gartner Barcelona
Stand building at FTTH
8 Tips to consider when building a stand
ISE Barcelona fair stand
Nos encanta poder compartir que hemos tenido la oportunidad de colaborar con Czarnowski Collective en la construcción del Stand para Poly, en la feria ISE 2023 (Integrated System Europe) Agradecemos la confianza puesta en nosotros por Torsten Heinze y Lillian Marbaise, estamos orgullosos del resultado final, fue un placer trabajar con este quipo tan profesional […]