What is Experiential Marketing and how brands apply it to their strategy of Marketing
Experiential marketing, also known as engagement marketing, invites consumers to interact with a brand in real-world situations, creating memorable experiences that forge emotional connections. Unlike traditional methods, experiential marketing immerses consumers in engaging brand experiences. The essence of Experiential Marketing Experiential marketing leverages live events, immersive experiences, and interactive exhibitions to foster deeper connections with […]
Engaging the next generation: Addressing the onboarding gap in the events and exhibitions sector
Last week, we had the opportunity to attend the WS24 in Málaga, Spain, hosted by IFES. Among the various workshops and seminars, one particular session stood out: a workshop on education where young professionals discussed a critical issue—the lack of onboarding in the events and exhibitions sector. This gap prevents many young individuals from considering […]
Will AI replace graphic designers and will stands be designed by AI in the future, or is it a mix of humans and AI?
The rapid advancements in artificial intelligence (AI) are revolutionizing many industries, including design. As AI continues to evolve, many wonder whether it will replace graphic designers and if exhibition stands will be solely designed by AI in the future. The reality is more likely to be a blend of human creativity and AI efficiency, leveraging […]
Best practices to reduce co2
Sustainable Materials: Opt for environmentally friendly materials such as recycled, recyclable, or renewable resources for stand construction. Consider using sustainably sourced wood, low VOC (volatile organic compound) paints, and eco-friendly flooring options. Energy-Efficient Lighting: Utilize energy-efficient lighting systems such as LED lights to reduce energy consumption. Incorporate motion sensors or timers to ensure lights are […]
IFES World Summit Malaga 2024
See you in Malaga, 2024! 🌍✨🔝 We are thrilled to announce that Difer will be an integral part of the esteemed team organizing next year’s prestigious IFES World Summit. We are already hard at work, weaving together exceptional experiences and groundbreaking ideas. Our mission? To revolutionize the summit with the latest advancements, shaping a future […]
Project Management Tips for the Events and Stand Construction Industry
Project management plays a crucial role in the success of any event or stand construction project. It requires meticulous planning, effective coordination, and a keen eye for detail. To excel in this dynamic industry, project managers must possess a unique skill set and adopt proven strategies. In this article, we will discuss essential tips for […]
Lanyards ready for the IFES World Summit
Join us as we embark on an extraordinary journey at the highly anticipated IFES World Summit in Singapore this year! We are thrilled to announce our role as a proud sponsor of this prestigious event, showcasing our unwavering commitment to excellence in our industry. As the countdown begins, we cannot contain our excitement to meet […]
SAP stand at Gartner Barcelona
SAP Stand construction at the Gartner IT Symposium 2022 conference in Barcelona, Spain. Difer took part of the build up, of this impresive and unique stand at the Gartner event in barcelona, This yearGartner IT Symposium/Xpo™ 2023 conference be will be held from November 6 to 9, in barcelona at the CCIB, and we are ready […]
FTTH fair, stand building
The result of our work at the FTTH, in collaboration with SYMA-SYSTEM AG The tradeshow was held from the 18th to 20th, at the IFEMA MADRID and it is the largest fiber optic conference in the world. Stand out at your next fair with our expert fair stand construction services. From custom designs to flawless execution, we’ll help you […]
8 Tips to consider when building a stand
When building an exhibition stand, there are several things to consider to ensure that it effectively communicates your brand, attracts visitors, and meets your marketing objectives. Here are some key factors to keep in mind: Purpose and Objectives: Clearly define the purpose and objectives of your exhibition stand, such as whether it is to launch […]