Understanding Design Thinking
Design thinking is a problem-solving methodology that focuses on understanding the user’s needs and challenges first. It’s a process that encourages creativity and innovation by emphasizing empathy, ideation, and experimentation. When applied to booth design, this approach ensures that the final product not only meets the functional requirements but also delivers a memorable experience that […]
2024: A Record year for the global exhibition industry
The global exhibition industry is experiencing a remarkable rebound, as confirmed by the 33rd UFI Global Exhibition Barometer. This latest report, drawing on data from 453 companies across 68 countries, indicates that 2024 is shaping up to be a record year for exhibitions and fairs worldwide. Strong growth in operations and revenue The first half […]
Barcelona’s growth as a leading Hub for trade shows and congresses
Barcelona is rapidly becoming a premier destination for trade shows and congresses, showcasing significant growth in recent years. Renowned for its cultural vibrancy and strategic location, the city is attracting numerous high-profile international events across various sectors. Key Indicators of Growth Major Events: Barcelona hosts major international events like the CPHI, the world’s largest pharmaceutical […]
What is Experiential Marketing and how brands apply it to their strategy of Marketing
Experiential marketing, also known as engagement marketing, invites consumers to interact with a brand in real-world situations, creating memorable experiences that forge emotional connections. Unlike traditional methods, experiential marketing immerses consumers in engaging brand experiences. The essence of Experiential Marketing Experiential marketing leverages live events, immersive experiences, and interactive exhibitions to foster deeper connections with […]
Engaging the next generation: Addressing the onboarding gap in the events and exhibitions sector
Last week, we had the opportunity to attend the WS24 in Málaga, Spain, hosted by IFES. Among the various workshops and seminars, one particular session stood out: a workshop on education where young professionals discussed a critical issue—the lack of onboarding in the events and exhibitions sector. This gap prevents many young individuals from considering […]
Will AI replace graphic designers and will stands be designed by AI in the future, or is it a mix of humans and AI?
The rapid advancements in artificial intelligence (AI) are revolutionizing many industries, including design. As AI continues to evolve, many wonder whether it will replace graphic designers and if exhibition stands will be solely designed by AI in the future. The reality is more likely to be a blend of human creativity and AI efficiency, leveraging […]
Best practices to reduce co2
Sustainable Materials: Opt for environmentally friendly materials such as recycled, recyclable, or renewable resources for stand construction. Consider using sustainably sourced wood, low VOC (volatile organic compound) paints, and eco-friendly flooring options. Energy-Efficient Lighting: Utilize energy-efficient lighting systems such as LED lights to reduce energy consumption. Incorporate motion sensors or timers to ensure lights are […]
IFES World Summit Malaga 2024
See you in Malaga, 2024! 🌍✨🔝 We are thrilled to announce that Difer will be an integral part of the esteemed team organizing next year’s prestigious IFES World Summit. We are already hard at work, weaving together exceptional experiences and groundbreaking ideas. Our mission? To revolutionize the summit with the latest advancements, shaping a future […]
Project Management Tips for the Events and Stand Construction Industry
Project management plays a crucial role in the success of any event or stand construction project. It requires meticulous planning, effective coordination, and a keen eye for detail. To excel in this dynamic industry, project managers must possess a unique skill set and adopt proven strategies. In this article, we will discuss essential tips for […]
Lanyards ready for the IFES World Summit
Join us as we embark on an extraordinary journey at the highly anticipated IFES World Summit in Singapore this year! We are thrilled to announce our role as a proud sponsor of this prestigious event, showcasing our unwavering commitment to excellence in our industry. As the countdown begins, we cannot contain our excitement to meet […]