This year’s Seafood Expo Global 2025 in Fira Barcelona was not only a celebration of the seafood industry but also a platform for environmental advocacy and sustainable innovation. At the heart of the exhibition stood a powerful collaboration — the joint booth of MSC (Marine Stewardship Council) and ASC (Aquaculture Stewardship Council), brought to life by DIFER – Event Crafting.
A sea-inspired experience with a purpose
Our mission at DIFER was to translate the values of sustainability, transparency, and global leadership into a physical space that would inspire and engage. With a total area of 120 m², the stand combined functionality, aesthetics, and eco-conscious messaging in one seamless environment.
The booth was designed to reflect the deep connection between ocean health and responsible consumption. The color palette, composed of cool blues and ocean whites, instantly transported visitors to a maritime setting — a perfect backdrop for brands committed to the future of our seas.
Layout crafted for connection
We adopted an open and organic layout, avoiding rigid partitions to encourage flow and interaction. Key spaces were defined without enclosing them — from the barista-led coffee bar to multiple meeting zones, each area allowed for meaningful dialogue in a relaxed atmosphere.
Where storytelling meets structure
The booth design included an interactive welcome desk, private office space, kitchen, and ample storage, all subtly integrated to maintain visual clarity. Through neon LED lighting and bold, minimal branding, the message of ocean conservation was front and center, catching the attention of thousands of visitors at the global event.
Every material used was chosen with care — not only for its visual harmony but also for its environmental impact, aligning perfectly with the MSC and ASC missions.
Our commitment to sustainability and innovation
This project for MSC & ASC is a testament to our ongoing commitment to environmentally responsible stand construction. We believe that design should not only serve function and form, but also contribute to a greater cause. At events like the Seafood Expo, where global challenges meet industry solutions, our work speaks louder than words.
If you’re looking for a trusted partner to design and build your next stand — one that reflects your values, engages your audience, and performs on a global stage — DIFER is here to make it happen.